The Science of ELEMENTET
“Oddly enough the overriding sensation I got looking at the Earth was, my god that little thing is so fragile out there.” - Mike Collins, Gemini 10, Apollo 11, 1969
ELEMENTET takes inspiration from the elements of the vast universe itself and the science of nature. ELEMENTET is beyond compare, an exclusive perspective in the world of luxury. Indeed, it is a universe within a universe of its own style of luxury. Radical in the field of cosmetics and a shift in the current mindset, it is decidedly taking a long range view rising above the earth, like an astronaut and looking from outside in.
Yet it pays uncompromising attention to the smallest of details beyond cellular and molecular levels, going deeper to the electrons, protons and beyond within atoms themselves, incessantly searching how this knowledge and our atomic connection to the stars and cosmos can help to benefit our health and well-being.
ELEMENTET delights in the intrinsic beauty of nature and all its senses, yet clearly understands that nature is deeply complex, and even now, despite centuries of painstaking research, nature is still unquestionably mysterious. These deep complexities of nature are at the same time governed by the beautiful simplicity of the four laws of the universe. The fact that we have sound knowledge of those laws is one of the greatest achievements in modern physics and science overall.
In the luxury universe of ELEMENTET, nature is breathtakingly beautiful but it is a shadow, an expression of the elegant mathematical laws, awe-inspiring physics, graceful biology, the science of epigenetics and ever-expanding understanding in psychology and its real atomic connection to the very processes of biology itself.
Earth is often described by some scientists as a "small world orbiting around an ordinary star - our Sun - in a run-of-the-mill galaxy." ELEMENTET is ultimately about living life well in the short time we have on the only world we know, our Earth, which we share with at least ten million different species of animals and plants.
ELEMENTET calls on you to be a curious consumer. Be a child again. Ask questions and explore and learn what really benefits you directly.
Is the science in the cosmetics or skincare you are using accurate, substantiated or driven to benefit you and sustain the planet you live on?
In our modern world of media, our attention is constantly occupied by marketing, leaving no room for our minds to think freely or ponder over what we are being fed. It's surprising that, in the modern world of information technology, we seek to learn less about what really matters to us. Many serve to feed us dumbed down messages, blocking our own free thinking and joy that comes with curiosity.
ELEMENTET understands that research takes decades, and even centuries, built on the shoulders of other scientific research greats. ELEMENTET takes inspiration from and is based on the foundations built by the scientists of history who were curious about nature, and contributed their knowledge, leaving legacies for future generations to continue building on. Scientists like Albert Einstein, Nikola Tesla, Marie Curie and Johannes Kepler.
Kepler is best known for his laws on planetary motion and this, in turn, led Isaac Newton to discover the law of universal gravitation after he questioned why the apple fell from a tree he was sitting under. Kepler was known for planets but he is an epitome of that child-like curiosity.
In 1610, he wrote the book On the Six-Corned Snowflake with thrilling delight, asking about the intricate details that lay within its delicate lace-like beauty and how it is that each snowflake is unique in its crystal structure yet made of the same material. Kepler never succeeded in deciphering a snowflake and it took atomic physics, modern science and few centuries in between to have the snowflake explained.
Marie Curie was the first woman to win a Nobel Prize, the first person — and remains to this day the only woman — to win the Nobel Prize twice. Marie Curie was the first biography I ever read. She was a founding influencer and an inspiration to me on elements, science and their connection to nature.